On July 9, Volkswagen Group announced that despite declining demand in the U.S. market and uncertainty about tariff policies, the company’s global sales in the second quarter still increased slightly by 1.2% to 2,271,700 units, thanks to strong sales of its pure electric models in Europe, of which 248,700 pure electric models were delivered, a year-on-year increase of 37.6%.
From January to June 2025, the Volkswagen Group delivered a total of 4,405,300 new vehicles worldwide, a year-on-year increase of 1.3% in the face of a challenging market environment. Among them, the delivery volume of pure electric vehicles reached 465,500 units, a significant increase of 47% year-on-year, and the proportion of overall sales increased from 7% in the same period last year to 11%; Plug-in hybrid vehicle (PHEV) deliveries reached 192,300 units, an increase of about 41% year-on-year.
In terms of region, Volkswagen Group sold 224,700 units in the North American market in the second quarter, down 16.2% year-on-year. This result is in stark contrast to the first quarter, when Volkswagen Group’s sales in North America increased by 4.4% in the first quarter before the implementation of US tariffs.
In Western Europe, the Volkswagen Group delivered a total of 884,500 vehicles in the second quarter, a slight decrease of 0.7% year-on-year, and in the Central and Eastern European markets, a total of 147,300 vehicles were delivered, a year-on-year increase of 9.1%.
In the European market as a whole, the Volkswagen Group was pure in the second quarterElectric vehicleSales were 189,700 units, a significant increase of 72.9% year-on-year.
In the Chinese market, Volkswagen’s second-quarter performance was mixed: overall sales increased by 2.8% to 669,700 units, despite a sharp decline of 32.6% to 33,400 units in battery electric vehicle deliveries. In Asia’s largest automotive market, its all-electricCar salesThe decline by nearly a third highlights the increasing competition the company faces in the Chinese market. In the first half of 2025, Volkswagen Group brands delivered a total of 1,313,800 vehicles in the Chinese market, a slight decrease of 2.3% year-on-year. It is worth mentioning that in June, Volkswagen’s deliveries in the Chinese market reached 247,000 units, a year-on-year increase of 9%.
Marco Schubert, Volkswagen sales executive, said: “We need to further consolidate this positive trend by continuing to pursue successful product offensives. He added: “Despite the challenging market environment, we achieved a modest increase in global deliveries by the end of June. The Group’s growth in South America and Europe fully offset the decline in sales in China and North America. ”
However, the data shows that European automakers, including Volkswagen, are gradually losing growth momentum in the US market, and continue to lag behind in the Chinese market, and local Chinese electric brands such as BYD are seizing market share. Mercedes-Benz Group also said on July 7 that its deliveries in the US and Chinese markets fell due to Trump’s tariffs, resulting in a 9% decline in global sales in the second quarter.