Gasgoo News According to foreign media reports,After implementing a three-month employee pricing discount strategy and successfully increasing market share, Ford Motor Company announced on July 8 that most of its Ford and Lincoln brand models are now available with 48 months of zero-interest loans and no payment for the first 90 days. It is reported that the promotion will last until September 2.
Image credit: Ford Motor Company
However, Ford Motor Company noted that the promotion is not available for the 2025 Ford Bronco Sport, Bronco, Expedition, Maverick, Ranger, Transit and Super Duty, as well as Lincoln Navigator models. In addition, the 2024 Ford Maverick, Ranger, Transit, Super Duty, F-150 Lightning and Mustang Mach-E, as well as all 2024 and 2025 Ford Raptors, are also not covered by the promotion.
Rob Kaffl, director of U.S. sales and dealer relations at Ford Motor Company, said in a statement that the company believes consumers are more inclined to reduce the upfront cost of buying a car. “Many families are already saving for higher mortgage rates and summer travel expenses. They want a new car, but they also want a plan that will save them from the upfront down payment. ”
Eddie Stivers, chairman of the Ford U.S. Dealers Council, said that following the success of the employee discount price strategy, the “zero down payment, zero interest rate, zero monthly payment” marketing plan launched this time has formed a strong combination. He also noted that Ford Motor Company also offers a free two-year premium maintenance plan, and customers do not need to change oil or tires at their own expense.
Eddie Stivers, who also serves as president of Stivers Automotive Group, which has five Ford dealerships, added that under the volatility of U.S. federal tariff policies, Ford Motor Company’s sales and marketing teams have significantly improved the transparency of communication with retailers, which is highly recognized.
“When manufacturers and dealership networks work together and deliver information that accurately reaches the car buyer group, it constitutes an unstoppable competitive advantage,” says Eddie Stivers. As a Ford car dealer, we are confident in the current strategy. ”
It is worth mentioning that the launch of the new promotion comes as Ford Motor Company’s sales in the United States increased by 14% year-on-year in the second quarter of this year, and its market share increased by 1.8 percentage points. In the first half of this year, the Ford brand surpassed Toyota and Chevrolet brands in sales to become the sales champion in the United States. Rob Kaffl said: “This is an exciting achievement, but it also gives us something even more valuable: the opportunity to listen and improve further. ”
In addition to the new promotional program, Ford Motor Company has once again extended the free installation of home useElectric vehicleCharger preferential measures. Such promotions are expected to boost showroom footfall during critical periods. In view of the continued tightening of inventories and rising prices due to tariffs on imported vehicles and parts, most industry experts predict a decline in U.S. car sales in the second half of this year.