In today’s continuous advancement of automotive cockpit intelligence, vehicle acoustic configuration, as an important part of creating a comfortable driving environment, is becoming increasingly critical. according toGasso Automotive Research InstituteIntelligent cockpit configuration dataAccording to the analysis, from January to April 2025, the sales of models equipped with 5 to 10 speakers accounted for about 56.0% of the overall passenger car market, down 1.3 percentage points from the same period last year. Despite this, this solution still dominates because it can effectively control costs while maintaining basic sound quality, meeting the needs of most consumers for cost-effectiveness.
However, the growth momentum of more than 15 speaker solutions cannot be ignored. In the overall passenger car market, the sales of models equipped with more than 15 speakers accounted for about 11.9% from January to April 2025, an increase of 4 percentage points over the same period in 2024. atNew energyIn the passenger car market, this proportion reached 20.2%. The growth of more than 15 speaker solutions reflects an upgrade in market demand and a shift in consumer preferences.
Overall, the 5 to 10-speaker solution is expected to maintain the status quo and continue to meet the needs of consumers for basic sound. With the continuous advancement of technology and the gradual reduction of costs, its application range may be further expanded, bringing consumers a better cockpit acoustic experience.
According to the data analysis of the intelligent cockpit configuration of the Gasgoo Automotive Research Institute, from January to April 2025, models in the price range of 10-200,000 yuan will be mainly equipped with 5 to 10 speakers in the entire passenger car market. While this configuration meets the cost-effective needs of most consumers, it also reflects that cost control remains a key consideration in this market segment.
However, in the new energy passenger car segment, the situation is different: the configuration of 20 to 25 speakers has dropped to the price range of 10-200,000 yuan, showing that high-end audio systems are gradually penetrating the mid-range market. This means that with technological progress and changes in market demand, more mid-range new energy models have also begun to be equipped with more advanced audio systems to improve the driving experience.
Specifically, among new energy passenger cars in the price range of more than 400,000 yuan, the proportion of models with more than 25 speakers has reached 11%, and the proportion of models equipped with 20 to 25 speakers is as high as 58%. These data not only clearly reflect the strong demand for high-quality audio systems in high-end new energy passenger vehicles, but also show that the application of multi-speaker configuration in the field of new energy vehicles is gradually spreading from the high-end market to the low-end market. In addition, it is worth noting that this trend is not limited to the high-end market, but is also influencing the direction of the mid-range market.
Further analysis of the specific situation of different price segments shows that in the price range below 200,000 yuan, most models are still equipped with 10 speakers or less, which reflects that cost control is still one of the important considerations in this market segment. However, with the advancement of technology and the increasing demand for in-car entertainment experiences, it is expected that more low-end models will begin to adopt a higher number of speaker configurations in the future. For example, some brands have begun to introduce more than 15 speaker systems in their entry-level models to meet growing consumer demand.
With the continuous upgrading of the automotive industry, on-board acoustic configuration is becoming an important part of improving vehicle quality and driving experience. Currently, the number of models equipped with more than 25 speakers is growing rapidly, and this trend is mainly led by Chinese brands.
In the new energy passenger car market, the cockpit acoustic configuration shows obvious high-end characteristics. In the past, luxury sound systems with a large number of speakers were often seen in expensive imported orLuxury carsNow, this configuration is accelerating the popularization of domestic new energy models. According to the latest data, from January to April 2025, the cumulative number of models equipped with 25 or more speakers will reach 29,773 units, a year-on-year increase of nearly 39%.
From the perspective of faction distribution, Chinese brands occupy an absolute dominant position. From January to April 2025, Chinese factions accounted for 99%, an increase of about 4 percentage points over the same period last year. This growth is mainly driven by models such as ZEEKR 001, ZEEKR 009, BYD Xia, Denza N9 DM and NIO ET9, showing the continuous investment and innovation capabilities of Chinese new energy vehicle companies in cockpit intelligence and luxury creation.
The rapid increase in the number of models with more than 25 speakers reflects consumers’ growing demand for a high-quality cockpit acoustic experience. At the same time, it also shows that Chinese automobile brands not only continue to make breakthroughs in power systems, intelligent driving, etc., but also have the strength to compete with international luxury brands in terms of cockpit comfort and entertainment configuration.
In the future, with the continuous advancement of technology and the further upgrading of consumer demand, it is expected that models equipped with more than 25 speakers will appear more and more in the market, bringing users a more immersive and technological auditory feast, and also promoting the vehicle cockpit experience to a higher level.
For a long time, foreign brands have had deep technology accumulation and strong brand influence in the field of car audio. according toGasgoo Automotive Research Institute intelligent cockpit configuration dataAccording to the analysis, from January to April 2024, foreign brands such as Sony, Dynaudio, Harman Kardon, BOSE, and Infinity occupied a large market share, with 20%, 13%, 10%, 10%, and 10% respectively. These foreign brands occupy an important share of the global car audio market with advanced audio technology, exquisite tuning technology, and long-term good reputation. From the perspective of the price range of equipped models, except for Sony, Dynaudio and Infinity, foreign brand audio mainly supplies mid-to-high-end models.
However, in recent years, local brands have made significant breakthroughs in the on-board acoustic configuration of the cockpit. As can be seen from the data in the picture, from January to April 2025, HUAWEI SOUND, as a local brand, successfully rushed into the TOP 10, occupying 4% of the market share. HUAWEI SOUND’s supporting models are mainly concentrated in the price range of 20-400,000 yuan, of which 20-300,000 accounts for 43% and 30-400,000 accounts for 53%. This shows that local brands already have a certain competitiveness in the car audio market and can meet the demand for high-quality audio from mid-range model consumers.
Source: Gasgoo Automotive Research InstituteIntelligent cockpit configuration database
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