On July 8, German automaker Porsche announced that in the first half of this year, the company’s globalCar salesIt fell 6% year-on-year to 146,391 units, but its market share of electrified models increased by 14.5 percentage points to 36.1% year-on-year, of which 23.5% were pure electric models and 12.6% were plug-in hybrid models.
Image credit: Porsche
Regionally, in the first half of this year, North America remained Porsche’s largest sales market, with deliveries increasing by 10% year-on-year to 43,577 units, setting a record high for its half-year deliveries in the region; This increase was mainly due to the increase in the supply of products in the market and the price protection policy implemented in the first half of this year due to the increase in import tariffs.
Meanwhile, in Europe (excluding Germany), Porsche delivered 35,381 units, down 8% year-on-year; In the German market, Porsche’s sales fell 23% year-on-year to 15,973 units.
In the Chinese market, Porsche delivered 21,302 vehicles to customers in the first half of this year, down 28% year-on-year; The main reason for the decline remainsLuxury carsThe challenging environment facing the market and the fierce competition in the Chinese market. It is important to note that Porsche remains focused on a value-oriented sales strategy aimed at balancing supply and demand. In addition, Porsche in other markets in the first half of this yearDeliveriesyear-on-yearincrease10%reach30,158vehicle, a new high.
Among Porsche’s six major model ranges, the Macan is the best-selling model, with global deliveries in the first half of this year increasing by 15% year-on-year to 45,137 units, of which nearly 60% (25,884 units) are pure electric versions, while in most markets outside the EU, the Porsche fuel version of the Macan is still on sale, with a total of 19,253 units delivered in the first half of this year; Panamera’s sales performance was also very good, with a total of 14,975 units delivered worldwide in the first half of this year, a year-on-year increase of 13%.
In the first half of this year, the 911, a sports car icon, delivered a total of 25,608 units worldwide, a year-on-year decrease of 9%, which can be attributed to the strong sales of the previous generation model in the first half of last year and the phased launch of new models; The 718 Boxster and 718 Cayman delivered a total of 10,496 units worldwide, down 12% year-on-year, mainly due to limited supply of models due to EU cybersecurity regulations; Taycan delivered a total of 8,302 units worldwide, down 6% year-on-year; Cayenne delivered 41,873 units, down 23% year-over-year, partly due to a catch-up effect in the same period last year. It is worth noting that the current Porsche 718 series will be gradually discontinued in the fourth quarter of this year.
Matthias Becker, member of the Porsche Sales & Marketing Board, said: “The all-electric Macan is for uselectrificationModel share made an important contribution. Despite ongoing geopolitical challenges, we have managed to maintain a stable and balanced sales volume across all sales regions. Customer demand for personalized models remains strong, and we will continue to expand our product line in this area. ”
Looking ahead to the second half of the year, Matthias Becker said: “We expect the market environment to remain challenging. Therefore, it is important to carefully balance supply and demand in accordance with the strategy of ‘value over volume’ in close cooperation with each sales region. This strategy is based on our attractive and almost fully updated product line to meet the diverse needs of our customers around the world in terms of powertrain systems and configurations. ”