On July 8, at the “Xiangjie User Star Night” event held by the Xiangjie brand, Zhang Jianyong, chairman of BAIC Group, made it clear: “Xiangjie needs a new visual symbol. In the past June, Xiangjie S9 delivered 4,154 units, which is already more than 300,000 yuan in ChinaNew energyThe sales of the car market are the best. Obviously, the product strength of the Xiangjie S9 has been recognized by high-end car users.
BAIC’s “ALL IN Xiangjie” is a commitment to users and a spur to itself. “From learning from luxury to recreating luxury innovation, this is the self-revolution of BAIC’s high-end manufacturing capabilities. Xiangjie’s R&D investment and quality standards – only do addition, never compromise”, Zhang Jianyong said.
The visual “symbol” belonging to the Xiangjie brand was soon revealed – the car logo of the Xiangjie brand was officially released, according to the official introduction, the design of the Xiangjie car logo is inspired by the “Universal Star”, integrated into the star line function, and is defined as “the intersection of rationality and sensibility”.
HuaweiYu Chengdong, executive director and chairman of Terminal BG, further explained the thinking behind the design of the new car logo: “We originally wanted to use a car logo to undertake all models of HarmonyOS Zhixing, but the relevant industrial policies did not allow it, so we created five ‘boundaries’. Yu Chengdong emphasized that the outer outline of the five “boundaries” is consistent, and the Xiangjie logo uses a hexagon as the skeleton, continuing the family genes of HarmonyOS Zhixing, and reconstructing the visual rhythm through the silver ratio and G3 curvature, and integrating the unique “blank” artistic conception of the East in the tough silhouette. The center of the car logo adopts a double-layer design, the upper layer of starlight stretches outward, the lower layer adopts micron-level electroforming process, and nearly 3,000 circles of fine texture are condensed on the metal into a delicate texture of “seeing the light but not seeing the pattern”.
In addition to releasing the new logo, Yu Chengdong also spoiled the new car plan of the Xiangjie brand: the second model of the Xiangjie brand is positioned as a station wagon and is scheduled to be launched this fall. The planned new car will not only provide consumers with more product options, but also provide new opportunities for the Xiangjie brand to open up the market. Although the current domestic station wagon market is still relatively niche and the overall market size is not large, after Xiangjie breaks into this segment, it may be able to break out of the world with its own product strength and the high attention given by HarmonyOS Zhixing, so that station wagon consumption can also become a new trend in the Chinese market.
In addition, Yu Chengdong also contributed an unexpected “easter egg” at the event – for the first time, he publicly responded to the Internet turmoil that was previously photographed “driving to sleep”. “Some time ago, I was photographed driving, saying that I was driving to sleep, it was early morning, how could I sleep, I was looking down at my phone.” Yu Chengdong explained that at that time, someone next to him drove the new M9 to greet him, and he mistakenly thought it was a Huawei employee, “Then I went to surrender, entered the bureau for the first time, paid a fine, and deducted points.” ”
Through this incident, Yu Chengdong also expressed his expectations for higher-level assisted driving: “We really hope that laws and regulations will be introduced, and we can truly achieve L3.” ”
In the current domestic automotive industry, assisted driving has become the focus of competition among major car companies. L3 level assisted driving means that the vehicle can achieve autonomous driving under certain conditions, and the driver can appropriately relax the control of the vehicle. Once relevant laws and regulations allow the popularization of L3, it will greatly change the way people travel. As Yu Chengdong described, in the future, people will no longer be able to tense their nerves during long-distance driving, but will be able to rest and handle affairs in the car with peace of mind, making driving easier and more enjoyable.