The arrival of July 1 means that half of 2025 has passed. In the first half of the year, various events in the automobile industry swept like a storm, which was impressive.New energy vehiclesThere will be more stories on this track, in this field.
So, after a baptism, how did the market performance in June and the first half of the year? Let’s continue to look down.
On the 1st of each month, various car companies have developed the habit of releasing last month’s sales report card, and Leapmotor is always one step ahead.
Early in the morning, Leapmotor announced its June report card, with sales of 48,006 units, a year-on-year increase of 138%, not only setting a new monthly sales high again, but also achieving sales of more than 40,000 units for three consecutive months. In the first half of the year, Leapmotor sold 220,000 new cars, with an average of more than 36,000 units per month, and the friends of this report card were ashamed to see it – the ideal sales in June and the first half of the year were not as good as Leapmotor, but they did not expect that the “little ideal” still surpassed the ideal.
“It’s too stable!” This is the impression that Leapmotor gives to everyone, you must know that some car companies are desperately trying to create explosive models, some car companies are desperately trying to maintain sales, on the other hand, Leapmotor, what is emphasized is “balance”, including Leapmotor C10, Leapmotor B10, Leapmotor C11, etc., the sales of each model will not be too different. Balanced development without anxiety.
However, just recently, Zhu Jiangming, chairman of Leapmotor, began to be anxious, because Xiaomi YU7 was listed for 3 minutes and won 200,000 units, so it seems that the pre-sale order of Leapmotor B10 exceeded 30,000 units in 48 hours, which can be described as insignificant.
Of course, Leapmotor and Xiaomi are not direct competitors of each other, and Leapmotor does not have to be an Internet celebrity car, under the global self-development, control the cost, and give it to consumers at a reasonable price, which is the way to develop in a long-term balanced manner.
NumerousNew energyCar brands, do you know which ones are more controversial? The author’s conclusion is: Xiaomi, Xpeng, Deep Blue.
Xiaomi Auto is undoubtedly the creator of the topic. Before April, Lei Jun endorsed himself and personally went into battle to promote the new car YU7, although the cherry blossoms of Wuhan University were romantic, three girls died in a car accident, and the withering of flowers inevitably made people feel sorry.
The car accident has not yet reached a conclusion, and the hole digging incident and the horsepower lock incident have come one after another, which was originally scheduled to be unveiled at the Shanghai International Auto Show at the end of April, but postponed to May.
Xiaomi Auto proves that “time can smooth out everything”. On June 26, YU7 was officially launched, with 200,000 units in 3 minutes; The sales of Xiaomi SU7 in June were not affected, with monthly sales of more than 25,000 units, relying on one car, Xiaomi cars achieved more than 150,000 sales in the first half of the year. With the sales of YU7 andCapacityThe monthly sales of 50,000 Xiaomi cars are at your fingertips.
Compared with Xiaomi, although the topicality of Xpeng and Deep Blue is lower, it is not small. Since the explosion of MONA M03, new cars with the car as a competing product have emerged on the market, and there was a picture of the vice president of Xpeng Motors and Dongfeng Nissan executives “fighting each other” on the Internet.
In June, XpengCar sales34,611 units, achieving monthly sales of more than 30,000 units from January to June, and cumulative sales of 197189 units in the first half of the year, almost exceeding 200,000 units. I wonder what stage Xpeng will enter with the listing of G7?
Looking at Deep Blue Automobile, it sold 29,893 units in June, with a cumulative sales volume of 143236 units in the first half of the year, which performed very well. Since Changan Automobile became a central enterprise, Deep Blue Automobile has also added the title of “Central Enterprise New Energy Sales Champion” when announcing sales.
Deep Blue Automobile, which has high sales, has actually encountered a number of controversial incidents this year, such as “buying a car can be resigned for two months” and “car machine advertising turmoil”, all of which had to make CEO Deng Chenghao stand up to clarify and apologize. This is really: people are afraid of being famous, and pigs are afraid of being strong.
The sales of a model of Xiaomi SU7 have almost become a watershed, and upwards, it is a brand with monthly sales of 20,000 units, 30,000 units or even more; Below, it is a brand with monthly sales of more than 10,000 units or even lower. In the past, they were pursuing monthly sales of more than 10,000 units, but now they find that monthly sales of more than 10,000 units have gradually become the norm.
In June, ZEEKR sold 16,702 units; 24,925 vehicles from NIO and 14,593 units from NIO brand; Avita 10,153 units; Lantu 10,053 vehicles; Weipai has more than 10,000 vehicles. It looks good, but there is still a lot of room for development.
For example, ZEEKR, 001’s sales have hovered around 3,000 units in recent months, and it still needs to find a way to return to the top. The author believes that 001 still has the strength to compete with Xiaomi SU7, and the key is to shape the brand power well and give it to users.
Lantu Automobile, the current sales main force is the MPV model dreamer, a bit of the meaning of taking the road of Denza, cars and SUVs still lack models that can fight; In the case of AVATAR, it is basically to launch a fire one by one, but the old model cannot go through; After the facelift of Weipai’s MPV Alpine, sales gradually increased, but Blue Mountain seemed to be a little weak.
NIO, can such achievements really be profitable this year?
As of press time, Geely Galaxy, HarmonyOS Zhixing, etc., have not released the latest sales data for June. Among them, HarmonyOS Zhixing may involve multiple “circles”, and it will take time to statistics, but it is bound to be worth looking forward to, especially since the launch of the M8 and the 2025 M9, sales have risen one after another.
To sum up, every family says that they have set a new high, but compared with themselves, it is indeed improved, and it may be much worse than others. Sometimes a sales report card, just like the college entrance examination, the scores obtained from 15 years of hard study may become eternal.
