If you don’t break the game under pressure, you will be out under pressure! When the joint venture brand is collectively under pressure, Beijing’s modernization pressure is the driving force, and it will deliver an excellent answer sheet with cumulative sales of 100,016 vehicles in the first half of 2025. Especially in June, under the multi-dimensional efforts of high-quality products and marketing innovation, it achieved monthly sales of 21,713 units and a month-on-month increase of 66%. Such achievements not only demonstrate strong brand resilience, but also lay a solid foundation for electrification transformation. It is believed that with the official start of the electrification journey and the launch of the new quality pure electric SUV ELEXIO, Beijing Hyundai’s future will be more promising.
Driven by high-value products, the fuel base bucks the trend
Looking back on the first half of the year, Beijing Hyundai’s start was actually not smooth.
In the field of fuel vehicles, Beijing Hyundai does not have a single new car or facelift on the market, which is very unfavorable in the current domestic market where there are press conferences almost every day, because without new cars, there is no attention and no traffic. Beijing Hyundai has achieved contrarian growth with several “not new” models, behind which is the gradually maturing domestic market’s return to the cognition of the intrinsic value of automobiles, and Beijing Hyundai’s two-way rush to adhere to global quality values for many years.
Beijing Hyundai is well versed in the demand for “reliable” fuel vehicle users. Products including the all-new Elantra, the all-new Tucson L, Kustu and other main models have given full play to Beijing Hyundai’s advantages in quality and technology, showing strong competitiveness in their respective market segments, and becoming the core support of brand sales.
The A-class market with high demand and large share has always been a battleground for car companies, and the new Elantra is undoubtedly a powerful faction in this battlefield. From the entry of the third generation into China in 2003 to the comprehensive evolution of the seventh generation of models, Elantra has gone through more than 20 years of baptism, with a deep user base and continuous iteration of product strength, making it continue to win the favor of consumers. In June this year, it increased by 10,394 units and up to 120% month-on-month, making the legend “Yi” old.
In the equally competitive compact SUV market, the all-new Tucson L accurately grasps the preferences of family users with its all-round performance that integrates fashion design, spacious space, efficient power, intelligent technology, etc., and accurately grasps the preferences of family users.
With the change of family structure and the upgrading of consumption concepts, consumers’ demand for MPVs is also heating up. With the dislocated competitive advantage of “joint venture quality and domestic price”, Kusto quickly broke through the encirclement and became an ideal choice for multi-family families, further broadening the product coverage of Beijing Hyundai. In June, Kustu increased by 24% month-on-month, ranking first in the joint venture MPV sales list of less than 200,000 yuan.
Marketing innovation accurately meets user needs
When the auto market completely shifts from the “seller’s market” to the “buyer’s market”, Beijing Hyundai has always followed one truth: those who win the user win the world. As a result, a change from “operating cars” to “operators” quietly unfolded: building user loyalty with “stable foundations” and opening up a new blue ocean of growth with “expansion of increments”. From product hard power to user soft connection, Beijing Hyundai is writing a model for the customer-centric transformation of joint venture brands.
At present, consumers are no longer satisfied with simple product transactions, but are more inclined to brands that “empathize with their brains”. Beijing Hyundai accurately captures this trend and connects users with differentiated marketing. “The most precious thing is around” National car owner story collection activity, inviting 12 million car owners to share true stories and integrate into users’ lives; The annual series of activities of “N Line Club Day” focuses on sports fans, activates the community ecosystem, and resonates with the passion of brands and users.
Product quality is the foundation of user trust. Beijing Hyundai verified the reliability of its products in the extremely cold environment through the “-30°C Extreme Quality Tempering” ice and snow experience camp, so that the promise of “the most beautiful oil car” was confirmed in the harsh environment of Northeast China. This strict verification of the extreme performance of the product is a solid guarantee for Beijing Hyundai’s concept of “operator”.
The construction of the service system is also the key to the operation of modern users in Beijing. It has joined hands with JD Car Maintenance and Tmall Car Maintenance to supplement construction in areas with weak service networks, create one-stop services, and improve user experience.
In terms of social responsibility, Beijing Hyundai practices responsibility. In the face of natural disasters in Rongjiang County, Guangdong, Hainan and other places in Guizhou Province, the special care action of “True Modern Service for You” was quickly launched to provide emergency services for affected car owners. Caring actions win the trust of users, promote brand satisfaction, and build a solid foundation for long-term development.
In June, when the price war was in full swing, Beijing Hyundai did not simply reduce prices, but broke through with a combination of “affordability + emotional value”, in addition to car purchase subsidies, it also launched Xiaomi TV,HuaweiLuxury gift raffles such as mobile phones and fuel cards, and even scarce rights and interests such as BLACKPINK tour tickets and Korean travel funds, allow users to “save more” while gaining a “cooler” experience, giving the emotional added value of car purchases beyond transactions.
At the same time as marketing innovation, Beijing Hyundai also continues to deepen the layout of new media, accurately reach young people with innovative methods such as slow live broadcast, and strengthen emotional connections in interaction. The “dual drive” strategy of product strength superimposed on emotional resonance not only shows a keen insight into market trends, but also practices the core concept of “user-centric”, injecting differentiated momentum into sales growth.
electrification transformation,New energyThe field is about to exert force
In the face of the general trend of new energy development, Beijing Hyundai does not blindly follow the trend, but takes the initiative to embrace change after making full preparations, setting 2025 as the “first year of new energy brands”, officially opening a new chapter in electrification transformation.
The new quality pure electric SUV ELEXIO is undoubtedly the “pioneer” of Beijing Hyundai’s transformation. Its unique power and technology integration shape break the dilemma of homogeneity in the design of new energy vehicles. 700+ kilometers of true range, 30%-80% fast charging in 27 minutes, and nearly 100% charging adaptation rate, ahead of similar models. At the same time, ELEXIO follows the brand’s strict standards, from the battery to the body to the active safety configuration, which not only gives users an all-round safe and worry-free electric travel experience, but also gives the company the confidence to face the strong hands of the “new forces”.
It is foreseeable that the listing of ELEXIO will open up for Beijing HyundaiNew energy vehiclesA new situation in the market. Relevant leaders of Beijing Hyundai said in the interview that Beijing Hyundai is accelerating localized research and development, deepening cooperation with domestic technology enterprises, and continuing to innovate in the fields of intelligent driving and Internet of Vehicles. With user needs as the core, we adhere to the brand concept of “true quality” and accelerate the transformation to electrification and intelligence.
In 2025, while Beijing Hyundai adheres to the basic market of fuel vehicles, it is actively embracing the wave of new energy, and with the deepening of the strategy, Beijing Hyundai’s report card in the second half of 2025 will be more worth looking forward to.
