According to Bloomberg, Stellantis’ deliveries in the U.S. market in the second quarter of this year fell by 10% year-on-year, despite a rebound in sales of its Jeep and Ram brands. However, this still shows that Stellantis has made some progress on the difficult road to regaining market share in the US market.
Image credit: Ram
In the second quarter of this year, in the U.S. market, the sales of the Ram brand increased by 5% year-on-year, mainly due to a 17% year-on-year increase in sales of light pickup trucks; At the same time, Jeep brand sales also rose slightly by 1% year-on-year, driven by higher deliveries of the Jeep Wrangler SUV and Gladiator pickups, as well as a 4% year-on-year increase in sales of the entry-level crossover Jeep Compass.
However, the sharp decline in sales in the United States for Chrysler, Dodge and Alfa Romeo, which is owned by Stellantis’ brands Chrysler, Dodge and Alfa Romeo, offset the growth in the United States, mainly due to the lack of new model launches. This performance contrasts with Stellantis’ competitors General Motors, Ford Motor Co., Toyota Motor Co., and Hyundai Motor Company’s sales growth in the United States.
Stellantis is currently trying to regain market share. It is reported that under the leadership of its former CEO Carlos Tavares, the company’s annual sales in the United States have declined for four consecutive years, partly because Tang Weishi still maintains a high pricing strategy even when interest rates are rising and there are gaps in the product line in key market segments.
In May, Stellantis appointed Antonio Filosa, the former head of the Jeep brand, as its new CEO. He is expected to adjust his product strategy, focus on launching more affordable models, and work to address market barriers caused by US President Trump’s tariff policies.
To catch consumer demand before tariffs could push up retail car prices, Stellantis launched employee promotions across all its brands from April to July. At the same time, the company plans to fill a major gap in the lineup with the new Jeep Cherokee, which will return to the US market at the end of 2025 after a two-year absence.
The Ram brand achieved the most significant reversal after its head Tim Kuniskis implemented a series of changes this spring, including delaying the launch of two electric pickup trucks to expand sales of economy fuel vehicles, and announcing the restart of the Hemi V8 engine, the star product that was phased out during Tang Weishi’s tenure. The brand’s goal with these changes is to regain share in the highly competitive American pickup market.
In addition, in June this year, the Ram brand launched a 10-year/100,000-mile powertrain system warranty policy for the first time, aiming to ease the pressure on maintenance costs for car buyers, as rising car prices and high interest rates have forced consumers to extend the loan cycle.
