In the fiercely competitive domestic automobile market, BYD’s personalized brand Equation Leopard Automobile sold 18,903 units in June, a year-on-year increase of 605.3%, a record high.
Image source: Equation Leopard
Since its launch, with its precise positioning and product characteristics of technological trendy products, the market performance of titanium 3 has continued to rise, and it has been sought after by young families and urban users. As the pioneer of Equation Leopard’s entry into the mainstream pure electric market, Titanium 3 sold more than 12,000 units in June, an increase of 114.7% month-on-month.
Titanium 3 is equipped with the Eye of the Gods C assisted driving system, BYD’s original iATS all-terrain recognition system and EVO + platform, and is also equipped with three energy locks and the “Leopard U-turn” function, active pre-aim + Yunlin-C intelligent damping body control system, which can realize intelligent pre-targeting road conditions and intelligent damping control, bringing light cornering, smooth handling, stable posture, and strong road surface adaptability. Coupled with the trend configuration of “1 machine and 3 cabins” (“1 machine” is the Lingyuan intelligent vehicle UAV system jointly developed by BYD and DJI, and “3 cabins” refer to the electric front cabin, ecological cockpit and convenient rear cabin respectively), it meets the diversified scenarios and life needs of users.
The Leopard 5 also performed well, selling 4,875 cars in June, an increase of 81.9% year-on-year. The current domestic hardcore off-road market has become a fairly popular subdivision track, and many independent brands are already in depth layout. Since its launch, the Leopard 5 has become a star product of the domestic off-road vehicle “track” with its hard-core off-road performance and the differentiated advantages of both urban and wild. Leopard 5 is the first model of the Equation Leopard brand, based on BYD’s DMO super hybrid off-road platform, the whole series is equipped with a dual-motor four-wheel drive system, and is also equipped with Yunlin-P hydraulic body control system, with active pre-target suspension damping adjustment function, and suspension stiffness supports three-level adjustment.
The performance of the Leopard 8 is also quite stable, as a medium and large SUV under the Equation Leopard brand, the Leopard 8 sold 2,011 cars in June. As an automobile product with an average transaction price of 400,000 yuan, it can stably hand over more than 2,000 monthly sales data, and the overall performance is also excellent.
The next new car Titanium 7 is also exciting. As another blockbuster layout of the Equation Leopard “Leopard + Titanium” strategy, Titanium 7 is expected to further rewrite the domestic medium and large scale with its differentiated positioning and cost performanceNew energyThe competitive landscape of the SUV market.
Image source: Equation Leopard
From the Leopard 5, which reshapes the hardcore off-road standard, to the phenomenal product Titanium 3, which subverts the mainstream pure electric SUV market, to the Leopard 8, which has stable performance, Equation Leopard accurately covers more and more diverse user needs with a differentiated product matrix, and realizes the continuous expansion of the personality map and the continuous leap in brand value. In the future, with the further improvement of the product matrix and the continuous expansion of the user base, the market potential of the Equation Leopard brand is likely to explode further, as a “personalized” player in the domestic new energy market, the future of the Equation Leopard brand is worth looking forward to.