In the first half of 2025, the fierce competition in the automobile market came to an end, and Hongqi Automobile stood out and handed over a fairly good half-year market report card. From January to June 2025, the cumulative sales of Hongqi brand cars reached 225267 units, a year-on-year increase of 11.8%.
Image source: Hongqi Automobile
In the sales map of Hongqi Automobile, H5 and HS5 can be called the mainstay, of which Hongqi H5 can perform quite well in the market with its cost-effective advantages, and can often rank among the top in the domestic mid-size car sales list.
red flagNew energyThe current market momentum of the model is also good, with sales increasing by 19.2% year-on-year in the first half of the year, and it is obvious that on the road of new energy transformation, the Hongqi brand is also going well.
As a typical representative of the national brand, Hongqi has a profound historical and cultural heritage, and it can be said that since its birth, this brand has been given the important task of carrying the hope of China’s automobile industry, and has a unique brand charm. In recent years, the models under the Hongqi brand have been continuously upgraded in terms of product strength, more fashionable product design, more advanced engine technology, more competitive assisted driving systems, more advanced configurations, and continuous improvements in safety, etc., are the continuous changes made by the Hongqi brand to develop the personal market, and these continuous upgrades have indeed made Hongqi’s products more attractive, and more consumers are more willing to pay for them.
Looking forward to the future, the development blueprint of Hongqi brand planning will be more ambitious, not only to compete in the domestic market, but also to make efforts on the international stage. It is reported that at present, Hongqi has established the development idea of localized operation and global vision, and the right-hand drive base for the global marketCapacityThe project has started construction, and with the operation of the regional operation headquarters in Europe and the Middle East, Hongqi’s global layout and international influence will be significantly improved.
In addition, according to the official plan, Hongqi will invest 120 billion yuan in R&D funds in the next five years to launch more than 20 new models to enter the global market simultaneously, sounding the clarion call for the comprehensive internationalization of Chinese luxury brands.
In the first half of 2025, Hongqi Automobile will grow rapidly, achieving good sales growth with the synergy of brand influence, product strength and marketing strategy. Although the transformation of new energy still faces challenges, and the new Tiangong series of electric vehicles still needs further market development, Hongqi’s future plan is clear, and the global layout and technology research and development investment are full of expectations.