WeekNew energy vehiclesWhat are the big things happening in the market?
LexusNew energyThe project Shanghai Jinshan started，It will be put into production in 2027
On June 27, the Lexus New Energy Project broke ground in the Shanghai Bay Area High-tech Zone and officially entered the construction stage. As the core layout of Toyota’s electrification strategy, the project is expected to be completed in August 2026 and put into operation in 2027, in the early yearsCapacity100,000 units.
This milestone project not only marks a substantive breakthrough in Lexus’ localized production, but also injects strong momentum into the construction of a 100-billion-level new energy vehicle industry cluster in Shanghai Jinshan District.
Since the signing of the strategic cooperation agreement between the Shanghai Municipal Government and Toyota Motor on April 22, the project has started construction in just over two months, creating a “Lexus speed” for the landing of major foreign-funded projects.
Through the three-level service system of “overall coordination of municipal special classes + full follow-up of district-level special classes + personal guarantee of service specialists”, Jinshan District has built a closed loop of full-chain services covering business negotiations, administrative approvals, and project construction. For example, the market supervision department completed the registration of “Lexus (Shanghai) New Energy Co., Ltd.” in only one day.
As a key part of Toyota’s global electrification strategy, the first phase of Lexus Shanghai Jinshan’s wholly-owned plant will provide 1,692 acres of land, with a total investment of 14.6 billion yuan, and will simultaneously lay out pure electric vehicle research and development, solid-state battery production and battery recycling technologies. The project will use more than 95% of the local supply chain, and high-quality enterprises in the Yangtze River Delta region have passed Toyota’s “factory inspection” process, covering core areas such as batteries and components.
Gaishi Comment:From Tesla’s Gigafactory to the localization of foreign electrification, to Lexus using wholly-owned projects to increase the pure electric track, China’s auto industry is reshaping the global competition pattern with electrification transformation.
Li Auto integrated and established an intelligent car group, with President Ma Donghui as the leader
On June 27, Li Auto announced a new organizational structure adjustment and personnel appointment: the original “R&D and Supply Group” and “Sales and Service Group” were integrated into the newly established “Smart Car Group”, which is responsible for the strategic to operational closed-loop of Li Auto’s smart car business.
It is reported that President Ma Donghui will serve as the head of the smart car group and report to Chairman and CEO Li Xiang. Li Xiang will still be responsible for the product line, product department, brand, strategy and other teams related to the automotive business, and will devote more energy to the field of AI (artificial intelligence).
Image source: Li Auto
At the same time, Li Auto also announced on the same day that it had updated its delivery outlook for the second quarter of 2025. Li Auto said it expects to deliver about 108,000 vehicles in the second quarter of 2025, compared to the previously released delivery outlook of 123,000 to 128,000 units, reflecting the short-term impact of the company’s upgrading of its sales system for long-term development. Li Auto is confident that it will complete the organizational upgrade before the launch of the ideal i8 and meet the new product cycle with better organizational capabilities.
The ideal i8 is positioned as a medium and large pure electric SUV and will be released in late July. It is reported that Li Auto’s internal preparations for the production, training, and delivery of the ideal i8 have reached the final stage of preparation.
Gaishi Comment:Li Auto is currently in a critical period of pure electric strategy, and this organizational structure adjustment will achieve in-depth collaboration between R&D and sales.
Xiaomi YU7 has been on sale for 18 hours, and the number of locked orders has exceeded 240,000 units
“This is not an ordinary SUV”, Lei Jun, chairman of Xiaomi Group, solemnly declared at the new product launch conference on June 26, “YU7 is the most affectionate and hard-core love letter written by our engineering team to all those who cannot tolerate mediocrity and have a distant heart.” ”
The Xiaomi YU7 released this time is positioned as a luxury high-performance SUV, with a total of 3 versions, namely YU7 Standard Edition, YU7 Pro Edition and YU7 Max Edition, with a price range of 253,500 yuan to 329,900 yuan.
The YU7 standard version has a CLTC range of 835 km, which is the maximum range of medium and large pure electric SUVs; The YU7 four-wheel drive version has a CLTC range of 770 km, which is also the first range of four-wheel drive pure electric SUVs.
The Xiaomi YU7 series is equipped with an 800V silicon carbide high-voltage platform, with a maximum charging rate of 5.2C, which can achieve the fastest charging of 10%-80% in 12 minutes, and the longest energy replenishment in 15 minutes is 620km.
In terms of intelligence, the cockpit chip of Xiaomi YU7 uses a 4nm platform, which leads the industry in performance; The assisted driving chip uses a new generation of 4nm NVIDIA DRIVE AGX Thor™ in-vehicle computing platform, with a computing power of 700 TOPS and a performance of more than 2 Orin X. Xiaomi YU7 is also equipped with a new interactive system – Xiaomi Sky Screen Panoramic Display, which uses 3 Mini-LED screens, through panoramic surface projection technology, at 2-3 times the cost of ordinary HUD, the information is projected to the black area under the front windshield, and the overall view is more transparent.
Image source: Xiaomi Auto
It is reported that 3 minutes after the press conference, Xiaomi YU7 Dading exceeded 200,000 units, and Dading exceeded 289,000 units in 1 hour. According to separatelyXiaomi Auto officialAccording to the data, the number of locked orders exceeded 240,000 units in 18 hours.
On the evening of June 27, Lei Jun posted on his personal Weibo, “Xiaomi YU7, after going on sale at 10 o’clock last night, orders far exceeded our most optimistic expectations.” ”
Gaishi Comment:Xiaomi cars are “crazy” again. As Lei Jun said, everyone witnessed a miracle of China’s automobile industry together.
Xpeng X9 was launched in Indonesia，It will be localized and put into production in July
On June 26, Xpeng Motors announced that its global flagship pure electric MPV Xpeng X9 was launched in the Indonesian market, with a starting price of IDR 990 million (about 437,000 yuan).
At the same time, Xpeng Motors also announced that the right-hand drive version of the Xpeng X9 will be localized in Jakarta in July 2025, marking the official launch of Xpeng Motors’ first overseas localized production project in Indonesia.
As the first production hub of Xpeng’s global layout, the Indonesian base is aimed at the largest automobile market in Southeast Asia. Indonesia is not only the most populous country in the region, but also a core market with annual sales potential of one million units.
Localized production is another important practice of Xpeng’s overseas market development strategy. With the opening of overseas localized production, Xpeng Motors will become the first brand among the new forces to start overseas localized production, which is conducive to Xpeng Motors to quickly respond to local market demand, provide more efficient and customized solutions for Indonesia and other key markets, and promote local intelligenceElectric vehicleThe popularization and application of technology accelerate scientific and technological equality and create a win-win situation.
Xpeng X9 is the first high-end pure electric flagship MPV created by Xpeng Motors, and He Xiaopeng, chairman and CEO of Xpeng Motors, has previously pointed out that Xpeng X9 is confident that it will reach the top of the Asia-Pacific high-end pure electric MPV sales championship in 2025.
Gaishi Comment:The global market is one of Xpeng’s three growth curves, and now, Xpeng Motors is going all out to go overseas.
NIO firefly firefly launches BaaS battery rental solution
On June 24, NIO firefly launched a BaaS (Battery as a Service) battery rental and purchase plan.
It is reported that BaaS can flexibly reduce the threshold for car purchase and the cost of using the car, and users do not need to pay the battery fee at one time, but only need to pay the car price in addition to the battery to pick up the car. In the later stage, the battery can be used as a separate commodity in the form of rental and monthly rent.
Image source:
Firefly fireflies
The price of the firefly firefly free version starts at 119,800 yuan, the price of the luminous version starts at 125,800 yuan, if you choose the BaaS battery rental service, the price of the car can be reduced by 40,000 yuan, and the starting price of the free version and the luminous version is reduced to 79,800 yuan and 85,800 yuan respectively. In addition, the battery rental service fee is 399 yuan per month.
After the release of firefly’s BaaS solution, Li Bin, founder of NIO, said on Weibo, “It’s too cost-effective, hurry up and get in the car.”
“Firefly Firefly” is the third brand of NIO, launched at the end of last year, the brand is positioned as a smart electric high-end car, and the first model was launched on April 19 this year.
According to sales data released by NIO, 23,231 vehicles were delivered in May 2025, a year-on-year increase of 13.1%. Among them, 13,270 vehicles were delivered to the NIO brand, 6,281 vehicles were delivered to the Ledao brand, and 3,680 vehicles were delivered to the Firefly brand.
Gaishi Comment:BaaS battery rental service can make the whole vehicle more valuable and bring users a more secure car experience, which will add core advantages to the firefly market opening.