On the morning of June 27, a message from Weibo signed “Dongfeng NissanNew energyHuang Zhaokun’s remarks by Dongfeng Nissan executives have attracted widespread attention and controversy in the automotive industry and social media. The executive said in a Weibo about the number of Xiaomi YU7 orders: “Xiaomi YU7 ordered 200,000 units in 3 minutes, behind this data, this is the delivery time for users to wait for more than a year, and there is no such foolish brand fan in any country.” ”
However, just as public opinion continued to ferment, Huang Zhaokun issued an apology letter that afternoon, expressing his sincere apologies to Xiaomi, the majority of car friends and his company for his inappropriate remarks.
In his apology letter, Huang Zhaokun said he felt deeply guilty and apologized for his inappropriate remarks about the Xiaomi YU7 he posted on June 27, 2025. He admitted that his remarks hurt the feelings of the majority of car enthusiasts, and as a practitioner in the automotive industry, he should have been more rigorous and respectful of the market and consumers, but his personal rash words and deeds caused adverse effects.
Image source: Screenshot of Weibo
It is reported that on the evening of June 26, Xiaomi YU7 was officially launched and achieved amazing sales results, with the number of orders exceeding 200,000 units within 3 minutes and reaching 289,000 units within 1 hour. However, Huang Zhaokun made questioning and critical remarks when retweeting the relevant Weibo, saying that behind this data means that users have to wait for more than a year for delivery time, and criticized fans of the Xiaomi brand as “foolish and loyal”. These remarks quickly aroused strong repercussions and criticism from netizens on the Internet.
In the face of doubts and criticism from public opinion, Huang Zhaokun frankly admitted his mistake in his apology letter and said that he had deeply reflected. He stressed that he had deleted relevant inappropriate content and promised to be cautious in his words and deeds in the future to jointly maintain the healthy development of the industry. He once again expressed his sincere apologies to Xiaomi, the majority of riders and his company, and said that he would take this as a warning and strive to improve his professionalism and words and deeds.
After Huang Zhaokun’s apology letter was released, it quickly attracted attention and discussion on the Internet. Some netizens said that Huang Zhaokun’s ability to recognize his mistakes in time and apologize publicly is a sign of responsibility. At the same time, some netizens called on practitioners in the automotive industry to pay more attention to their words and deeds, respect the market and consumers, and jointly promote the healthy development of the industry.
For the Xiaomi YU7, despite being questioned by Dongfeng Nissan executives, its sales data is still eye-catching. The launch and hot sales of Xiaomi YU7 not only show that Xiaomi is inNew energy vehiclesThe strength and determination of the field also reflect consumers’ recognition and trust in the Xiaomi brand. Huang Zhaokun’s apology letter has eased the tension of public opinion to a certain extent and injected a positive energy into the healthy development of the automotive industry.
The incident also reminds automotive industry practitioners to be more cautious and responsible when speaking on public platforms such as social media. As a member of the industry, their words and deeds are not only related to their personal image and reputation, but also to the image and interests of the entire industry. Therefore, strengthening self-discipline, respecting the market and consumers, and jointly maintaining the healthy development of the industry are the responsibilities and obligations of every practitioner in the automotive industry.
