A few days ago, Yueda Kia officially became the title sponsor of the “2025 Jiangsu City Football League Yancheng Division”, and title sponsored the “Su Super” Yancheng team, and in the next home game, fans watching the game had the opportunity to win the Kia EV5. It is also worth noting that Kia, the parent company of Yueda Kia’s joint venture, has long been an official partner of the International Football Federation (FIFA) and continues to sponsor the World Cup, which means that China’s hottest city football league has ushered in the top sponsor of the World Cup!
The 2025 Jiangsu City Football League (Suzhou Super League) is jointly sponsored by the Jiangsu Provincial Sports Bureau and the people’s governments of districted cities, and the event will be held in 13 cities in Jiangsu from May to November with the concept of “national participation + city honor”. As one of the 13 cities of the “Su Super League”, Yancheng City has a long football heritage, is one of the first 44 youth campus football pilot cities in the country, with a deep mass base, and the Yancheng team also ranked second in the Su Super League standings with an unbeaten record of 3 wins and 1 draw in the first four rounds of the “Su Super League” regular season.
As the world’s leading automotive brand, Kia has a wide range of activities in the field of global sports event sponsorship. In particular, since 2007, Kia has been the official partner of FIFA in the field of mobility, providing high-quality mobility services for previous competitions, and in May 2023, Hyundai Motor and Kia announced that it would extend its partnership with FIFA until 2030. Yueda Kia’s sponsorship of the “Soviet Super” Yancheng team will allow more people to appreciate the charm of Jiangsu football with the influence of Kia, the top sponsor of the FIFA World Cup.
In addition to being the top sponsor of the FIFA World Cup, Kia has also sponsored many football events such as the European Championship and the Europa League; It has been the official automotive partner of the NBA since 2007 and is also the official strategic partner of the Australian Open for 23 years. These cooperation in these world’s top events spanning continents and covering hundreds of millions of spectators vividly interprets Kia’s consistent long-term brand philosophy: more than 80 years after its establishment, Kia has adhered to the concept of “quality first, customer first”, not only establishing a high-quality, high-value, and reliable brand reputation in the global market, but also accelerating its growth into a world-leading automobile brand with cumulative global sales of more than 50 million and sales of more than 3.08 million in 2024.
Since settling in Yancheng in 2002, Kia has taken “in China, for China” as its strategic foundation, selling more than 6.5 million vehicles, achieving sales revenue of more than 645 billion yuan, and paying taxes of 52.5 billion yuan, making significant contributions to the economic development of Yancheng. At the same time, relying on the Yancheng 4.0 intelligent manufacturing factory, Yueda Kia continues to make efforts in cultivating automotive talents, providing high-quality employment opportunities, and practicing corporate social responsibility, which not only drives the development and upgrading of the local automobile industry, but also helps Yancheng build a “modern automobile city on the east coast of China”, which is a city business card that grows together with Yancheng.
From the World Cup to the “Soviet Super League”, from the global stage to the home of Yancheng, Kia uses love and companionship as a link to deeply integrate the city’s honor, cultural identity and the fighting spirit of football. In the future, Yueda Kia will continue to adhere to empowering the Chinese market with global resources, continue to help the development and progress of Yancheng’s football and sports industry, further drive the high-quality development of the regional economy, let more Chinese fans appreciate the blood and passion of the “world’s first sport”, and also inspire more people to surpass themselves and move forward bravely outside the green field.