Recently, Lei Jun, founder, chairman and CEO of Xiaomi, revealed the export plan of Xiaomi cars in the live broadcast room, he said that because there are too many users queuing up for the delivery of Xiaomi cars in China, Xiaomi will give priority to solving domestic delivery problems in the next two years, and it is expected that export-related matters will not be considered until 2027.
Image source: Xiaomi Auto
Before the revelation of the export plan, Xiaomi Auto’s performance in the domestic market was quite eye-catching. Taking the just-released Xiaomi YU7 as an example, 240,000 units were locked in 18 hours of sale, and nearly 290,000 units were ordered in the first hour, which exceeded expectations. According to Lei Jun, the average age of Xiaomi YU7 lock order users is 33 years old, and women account for 30%, and its popularity can be seen from order data and user portraits.
Image source: Xiaomi Auto
In addition, Xiaomi SU7 also continued to sell well, with a total of nearly 300,000 units delivered in the 15 months of listing, and about 14,000 units were finally locked in June. In the face of such strong domestic market demand, Xiaomi Auto is currently facing greater delivery pressure, which is also an important reason why Lei Jun decided to give priority to solving domestic delivery problems.
In the live broadcast, Lei Jun also responded to some doubts about the sales of YU7. In response to the doubts of a large number of “transfer orders”, he made it clear that SU7 transfer orders accounted for less than 15% of YU7’s total orders, and the vast majority of them were new orders, and the sales of SU7 were still good, with even more new lock orders last month.
In fact, Xiaomi Auto has shown strong market competitiveness at the beginning of its development. Its unique business model, strong brand influence and continuously improving product strength have won it the favor of many consumers in the domestic market.
From the first model Xiaomi SU7 to today’s YU7, Xiaomi Auto has been in the market with its high cost performance and excellent performanceNew energy vehiclesIt has occupied a place in the market. However, it is not easy for cars to go overseas, and their complexity is much higher than that of other products. Previously, Lu Weibing, partner and president of Xiaomi Group, also mentioned that many factors such as the adaptability of products in various countries, laws and regulations, and national policies need to be considered when going overseas, and preparations in the early stage of going overseas are crucial.
Lei Jun’s statement on Xiaomi’s automobile export plan reflects Xiaomi’s emphasis on the domestic market and its rational planning for its own development. In the next two years, Xiaomi Auto will focus on improvingCapacity, optimize supply chain management to better meet the needs of domestic consumers.
Image source: Xiaomi Auto
This will not only help Xiaomi further consolidate its position in the domestic market, enhance its brand image and user satisfaction, but also accumulate experience and lay the foundation for its future overseas expansion. After the delivery pressure in the domestic market is alleviated and the product and operation system is more mature, Xiaomi Auto may choose the opportunity to go overseas, which may be able to achieve better results in the international market and open a new chapter in global development.
