In the turbulent windNew energy vehiclesmarket, the rise and fall of new power brands is embarrassing.
Nezha Automobile, which once topped the sales list of new forces with an annual delivery of 152,000 units, is now in the predicament of bankruptcy and reorganization.
July 2, United StatesNew energyThe administrator’s official account recently issued the “Pre-Recruitment Announcement for Intended Investors of Hezhong New Energy Automobile Co., Ltd.” (hereinafter referred to as the “Announcement”), saying that the company’s bankruptcy reorganization case was ruled accepted by the court on June 12, and the court also appointed a joint administrator.
The trajectory of its fate has changed dramatically as Nezha Automobile, which was once the leader of the new forces, has now started bankruptcy reorganization and recruited interested investors. Can this recruitment of investors become a turning point for Nezha Automobile’s “rebirth”?
There are many requirements for investors
Nezha Automobile has long relied on capital transfusion to maintain its operations, and its own profitability is insufficient.
The rupture of the capital chain was like the first domino that fell, triggering a series of chain reactions, causing Nezha Automobile to fall into the dilemma of stagnant production, arrears of employee wages, and chaotic internal management, and finally had to go bankrupt and reorganize.
This is also the core reason for Nezha Automobile’s recruitment of investors this time.
It is worth noting that Nezha Automobile has many detailed requirements for investors.
Source: Screenshot of the official account
The announcement said that this recruitment does not limit the industry classification of intended investors, but those who have strong industrial layout and resource integration capabilities, can clearly provide industrial resource support, or have the strength of investment/operation/mergers and acquisitions of enterprises of the same size, and have the operating experience and operating ability suitable for enterprises of the same size in the same industry/adjacent industries of Hezhong New Energy, will be given priority under the same conditions. At the same time, those who meet the above conditions and are willing to provide financial support for the resumption of work and production of Hezhong New Energy before the restructuring investor is selected, and promise to convert to restructuring investment consideration in the future, will be given priority.
In addition, the intended investor must have sufficient financial strength, not bear a significant amount of debt due and unrepaid, and the source of investment funds is legal and compliant. Two or more intended investors may form a consortium to participate in this recruitment, but they must participate as an overall intended investor.
It should also be noted that the announcement shows that the intended investors are required to issue investment plans, including but not limited to: investment plan plan, resumption of work and production plan, employee resettlement plan, enterprise operation plan after reorganization, etc.
What is the asset value of Nezha Automobile?
However, investment and being invested are two-way choices, and Nezha Automobile also needs to show its strength to investors.
Nezha Automobile’s assets are not worthless, but have a certain attractiveness.
According to the property status description and preliminary investigation results provided by Nezha Automobile, as of May 1, 2025, the asset composition of Nezha Automobile mainly includes fixed assets, machinery and equipment, intellectual property rights and accounts receivable.
Specifically, the fixed assets cover an industrial land located in the Economic Development Zone of Tongxiang City, Zhejiang Province, which covers an area of 350 acres and has a superior geographical location.
In terms of machinery and equipment, including production line integration equipment, production molds and tooling, transportation tools, experimental equipment, etc. in the workshop, it can be quickly restored after reasonable maintenance and upgradesCapacityto achieve production capacity release.
In terms of intellectual property rights, the company has self-developed software products and registered trademarks “Nezha Automobile”. The “Nezha Automobile” brand has accumulated a certain popularity in the market, which means that it has a number of potential user groups and brand base, and is expected to reactivate the market through reasonable rebranding and marketing promotion.
In addition, its self-developed software products also have certain technical potential in the fields of intelligent cockpit and Internet of Vehicles, providing support for the intelligent upgrade of subsequent products.
In terms of foreign investment, Nezha Automobile has invested in two production bases, namely the Yichun production base in Jiangxi Province and the Nanning production base in Guangxi Province, as well as three spare parts factories in Tongcheng, Fengtai and Fengyang, Anhui Province.
In terms of overseas investment, it has a factory in Thailand and a factory in Indonesia, both of which are CKD model (full spare parts mode export). Nezha Automobile has a certain overseas market foundation, which can provide a springboard for intended investors to expand the international market, and with the help of the existing sales network and brand recognition, it can open up overseas markets faster and achieve global layout.
For investors with the ability to integrate industrial resources, these assets and layouts have great development potential, and can achieve synergy and enhance the overall competitiveness of enterprises by optimizing resource allocation.
Attract investors
Although Nezha Automobile has a certain asset value, it still faces many challenges in recruiting investors.
First of all, its high debt and losses have discouraged many potential investors, and how to properly deal with debt problems and reduce investment risks is the key to attracting investors.
Secondly, the competition in the new energy vehicle market is fierce, the industry pattern is basically finalized, and new investors need to invest a lot of money in technology research and development, brand building and market expansion in order to occupy a place in the market, which is a huge test for investors’ financial strength and investment patience.
In addition, the announcement has strict requirements for the qualifications of intended investors, requiring investors to have strong industrial layout and resource integration capabilities, rich operational experience and sufficient financial strength, and the number of potential investors who can meet these conditions is limited, which further increases the difficulty of recruitment.
However, Nezha Automobile is not without hope of “rebirth”.
Source: Screenshot of Nezha Automobile’s Weibo
If it can successfully introduce investors with strength and resources, resume production through capital injection, optimize product strategy, increase investment in technology research and development, improve product quality and intelligence level, and at the same time reshape the brand image with the help of existing brand foundation and market channels, it is expected to regain consumer recognition.
Through collaborative cooperation with investors to achieve resource sharing and complementary advantages, Nezha Automobile may be able to find new development opportunities in the new energy vehicle market and achieve “nirvana rebirth”.
But this process is full of uncertainty and requires the test of time and the joint efforts of all parties.
