On July 1, local time, BYD held the first off-line ceremony of the Brazilian passenger car factory in Camasari, Bahia, Brazil, marking a new stage in BYD’s globalization strategy.
BYD’s Brazil passenger car factory is located in Camasari, in the El Salvador metropolitan area. The city is not only an important industrial and economic center in Bahia, but also has a complete automobile industry chain and mature port logistics infrastructure. The factory not only carries the important mission of BYD’s global layout, but also leverages the entire Latin AmericaNew energyThe strategic fulcrum of the market.
Source: BYD
“The completion of BYD’s factory in Bahia, Brazil, is not only a symbol of industrial development, but also a new chapter in cooperation between Brazil and China. We are ready for a greener and more innovative Brazil. The factory will promote local economic development, drive local employment, and become a model of technological transformation. The governor of Bahia, Geronimo, spoke highly of it in his speech.
Source: BYD
Li Ke, executive vice president of BYD, said at the ceremony: “As one of the companies with the highest R&D investment in the world, BYD is injecting leading technological strength into Brazil. From breaking ground to rolling off the assembly line, it took us only 15 months. This is a milestone for BYD and a new starting point for the development of sustainable transportation in Latin America. We chose Bahia for its passionate people, experienced workers, and the potential to change the landscape. ”
In July 2023, BYD announced the construction of a large-scale production base complex consisting of three factories in Kamasari City, with a total investment of R$5.5 billion (equivalent to about 7.1 billion yuan). The new energy vehicle production line at the base will produce pure electric and plug-in hybrid models, plannedCapacity150,000 units, which is expected to create 20,000 local jobs. At the same time, BYD will also work with a number of local supply chain partners to build a localized industrial cooperation model and promote the sustainable development of the new energy industry chain.
Source: BYD
Since new energy passenger vehicles entered the Brazilian market in 2021, BYD products have won the favor of more than 130,000 Brazilian households. In the first quarter of this year, BYD’s sales in Brazil exceeded 20,000 units, becoming a local oneNew energy vehiclesSales champion. In May, BYD jumped fourth in the retail sales ranking of Brazilian car brands, with a market share of 9.7%.
Up to now, BYD’s overseas footprint has spread across six continents and more than 110 countries and regions around the world. In the first half of the year, BYD’s overseas sales exceeded 470,000 units, a year-on-year increase of 132%, and it is expected that overseas sales will exceed 800,000 units in 2025.
