On June 26, Dongfeng Motor Group announced that it will establish a new technology company – Yipai Automotive Technology Company (hereinafter referred to as the new technology company), which will integrate resources to a greater extent to build a technology company covering the whole value chain of commerce, R&D, manufacturing, procurement, sales and after-sales, and promote the development of Dongfeng Motor’s independent passenger car business at full speed.
At a time when many brands and car companies are beginning to make strategic adjustments, Dongfeng’s establishment of a new technology company is equivalent to Dongfeng’s launch in 2023New energyThe upgrade of the “Leap Action” is an important measure for Dongfeng Motor to once again “clench its fists” in the field of autonomous passenger cars, provide resource guarantee for “winning the battle”, and promote the further development of the independent passenger car industry.
According to sources, the new technology company is somewhat similar to the model of Lantu Automobile Technology Co., Ltd., and the original Dongfeng Passenger Car Sales Company and the three major brand matrix remain unchanged, adding an independent model styling and development department, with more and greater autonomy.
From the perspective of brand sequence, Fengshen focuses on the 100,000-level market, with oil vehicles and plug-in hybrid vehicles, and the L7 PHEV is currently the main force. Yipai is positioned in the mid-range market, focusing on technology electric vehicles, and currently has eπ007 and eπ008 as two typical representatives. Although the latest model Nano 06 looks relatively small, the wheelbase is more than 2.7 meters, and the space inside is 40% larger than that of ordinary SUVs, as well as the trunk door.
According to the data of the Passenger Car Association, Dongfeng Passenger Car achieved new car sales of 19,800 units in May this year, a year-on-year increase of 66.3%, and the product and market results were good. VOYAH Automobile achieved sales of 10,000 new cars in May, a year-on-year increase of 121.7%, further consolidating its position in the high-end market.
At present, the achievements of Dongfeng’s two major sectors are obvious to all, and the preliminary results of Lantu Automobile’s smooth running have provided pioneering experience for the smooth birth of Dongfeng New Automobile Technology Company, and are expected to promote Dongfeng to achieve further growth, development and expansion.
