Volvo’s new XC60 is on the market, with a starting price of less than 260,000 yuan

On June 26, 2025, Volvo’s new XC60 will be launched, and a total of 8 configuration versions will be launched, with a limited-time reference premium price of 254,900 yuan for the fuel version and a limited-time reference premium price of 354,900 yuan for the plug-in hybrid version, and a car purchase gift worth more than 85,000 yuan.

Volvo's new XC60 is on the market, with a starting price of less than 260,000 yuan

Yu Kexin, President of Volvo Cars Greater China Sales Company, said: “As a well-deserved star product of Volvo Cars, the new XC60 has excellent safety and value for money, and the flagship standard is in place in one step; Health is great value for money, benchmarking against professional level; The performance is worth the money, the body of the SUV, the soul of the performance car, and it is an all-round luxury SUV. ”

It is understood that since its inception in 2008, the Volvo XC60 has exceeded 2.6 million units with its excellent quality and safety performance, and has won the global market sales champion of Volvo Cars for 16 consecutive years, and has won many awards such as the E-NCAP 2017 Safest Model of the Year and the 2018 World Car of the Year Award around the world. Today, the all-new XC60 debuts with the trust of 2.6 million families around the world, which not only inherits Volvo Cars’ nearly 100 years of safety accumulation, but also renews and upgrades in an all-round way, continuing to write a safe journey for more families.

Safety and health are raised to new heights

Safety has always been at the core of the Volvo brand’s DNA, and the new XC60 takes this concept to a new level. Unlike many luxury brands, Volvo adheres to the concept of “safety equality”, refuses to favor one over the other, and ensures that every seat enjoys the same level of safety protection, especially for children and the elderly who often sit in the back row.

Volvo's new XC60 is on the market, with a starting price of less than 260,000 yuan

In terms of body structure, the new XC60 adopts Volvo’s latest SPA2 platform, with a proportion of 35% of high-strength steel in the vehicle, of which 12% is boron steel, and ultra-high-strength steel with a strength of up to 1600MPa is used in key parts such as A-pillars, B-pillars and sill beams. According to Volvo Safety Lab data, this structural design can reduce the intrusion of the passenger compartment by 30% in a frontal collision.

For rear safety, Volvo engineers have made special optimizations: the area of the rear energy absorption area has been expanded by 15%, the energy absorption effect of the optimized headrests has been increased by 20%, and the rear middle seat has been rigorously tested more than 1,000 times. In addition, the standard force-limiting seat belts of the whole model can intelligently adjust the restraint force according to the force of the collision, reducing the risk of injury to rear passengers by 45%.

In terms of active safety, the new XC60 is equipped with the third-generation City Safety system, which expands the detection range to 120 meters in front of it, can recognize vehicles, pedestrians, bicycles and even large animals, and the system response time is shortened to 0.03 seconds. According to Volvo’s actual road test data, this system can reduce rear-end collisions by 45% and side collisions by 55%.

In terms of health, the new XC60 has built a comprehensive protection system, from the breathing environment to contact materials, to carefully protect the health of the whole family. Its dual-effect enhanced air purification system and high-efficiency filter element can efficiently filter PM2.5, harmful gases and bacteria, creating fresh air in the car. And use high-quality materials that are harmless to the human body, and far exceed the national standard for the control of prohibited and restricted substances, eliminate harmful substances from the source, and create a healthy cockpit that can make the whole family feel at ease.

Intelligent interaction is renewed

Under the wave of intelligence, the new XC60 brings a warm and more intimate intelligent interactive experience, showing the breakthrough of traditional luxury brands in digital transformation.

In terms of hardware, the new car is equipped with a Qualcomm Snapdragon 8155 automotive-grade chip, with a computing power of 8TOPS, and with an 11.2-inch central control screen, the smoothness of operation is increased by 40%. The car interface adopts a simple and intuitive Nordic design style, and common functions can be reached with one click, truly realizing the interactive concept of “not disturbing, understanding you better”.

Volvo's new XC60 is on the market, with a starting price of less than 260,000 yuan

The scene assistant function is a highlight of the new XC60, covering four high-frequency driving scenarios: commuting to work, returning home from work, air purification and tunnel congestion. The system can automatically recommend suitable scene modes based on the multi-dimensional data of people, vehicles, and the external environment. For example, in commuting scenarios, the vehicle will automatically adjust the seat position, play news, plan the best route and turn on air purification, all of which are completed with one click through integrated control, which can be called a “family travel butler”.

The intelligent voice assistant “Xiaowo” has also ushered in a major upgrade, supporting functions such as full-time wake-up free for the main driver, visible speaking and dialect recognition. In particular, Volvo has become the first traditional luxury car brand equipped with AI voice models, and the new system is optimized based on GPT-4 architecture to achieve a realistic communication experience. In the actual test, “Xiaowo” can not only accurately understand complex instructions, but also tell stories to children and answer various imaginative questions, so that long-distance travel is no longer boring.

Volvo's new XC60 is on the market, with a starting price of less than 260,000 yuan

In terms of driving control, the new XC60 has surging power and stable handling, whether it is the relaxed and comfortable suburban picnic or the long journey of cross-city self-driving, it can calmly cope with it, guarding every journey of the whole family. The plug-in hybrid version can be gasoline or electric, with a comprehensive range of 1,360 km (CLTC working conditions). The front double wishbone rear integral multi-link independent suspension combination takes into account the handling sensitivity and road surface shock filtering performance, with a 4C adaptive chassis and intelligent four-wheel drive system, so that the whole family can enjoy the comfortable experience of “hard roads without bumping and soft roads without shaking”.

Brief summary:As a classic model of Volvo Cars with a history of nearly 100 years, the Volvo XC60 has confirmed its extraordinary strength with global sales of 2.6 million units, and has set a value benchmark for Volvo with the trust of users around the world. The new XC60 not only inherits the brand’s safety genes, but also comprehensively advances in health, intelligence, performance, etc., showing the determination of traditional luxury brands to embrace change.

In the increasingly competitive luxury SUV market, the main competitors of the new XC60 include the BMW X3, Audi Q5, Mercedes-Benz GLC-Class, etc., which compete with the XC60 in the market, each attracting consumers with its unique advantages. The all-new XC60 has successfully shaped a differentiated competitive advantage with the concept of “safety equality”, the pursuit of health first, intelligent interaction with temperature and excellent driving experience. I believe that the launch of the new XC60 will be a good choice for those home users who pay attention to safety, health, intelligence and quality.

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