On June 26, Dongfeng Motor announced the establishment of Yipai Automotive Technology Co., Ltd. (hereinafter referred to as Yipai Automobile). This move aims to promote the development of Dongfeng Motor’s independent passenger car business at full speed by focusing on integrating high-quality resources in the whole value chain such as business and enterprise, R&D, production, supply chain, sales and service.
Dongfeng Motor said that in the face of the wave of electrification and intelligent transformation of the automotive industry, it will gather brand resources to meet market challenges. The establishment of the new company is an important measure for Dongfeng Motor to promote the further development of the independent passenger car business.
Image source: Dongfeng Motor
As an important layout of Dongfeng Motor in the field of independent passenger cars, Yipai Automobile will rely on Dongfeng Motor’s brand strength, technology accumulation and industrial chain layout to promote the continuous optimization of brands and channels, provide high-quality products and services with user-centricity, and accelerate the pace of transformation and upgrading with flexible operating mechanisms and resource advantages of the whole value chain.
Yipai Automobile’s sales from January to May 2025
Yipai Automobile was established in 2023 and focuses on the mainstreamNew energymarket, there are currently two main models on sale. According to the big data of the Gasgoo automotive industry, in the first five months of this year, the cumulative sales of Yipai Automobile were 17,000 units, with a good market, and became the main force in Dongfeng Motor’s transformation to electrification.
At present, Dongfeng Motor has a number of independent passenger car brands such as Lantu, Mengshi, Yipai, and Fengshen. In May this year, Dongfeng Motor andHuaweiThe two sides will cooperate with Dongfeng Motor’s brands (including independent and joint ventures) to create an intelligent product matrix covering different market segments and meeting the needs of global users.
Image source: Yipai Automobile
In Dongfeng Motor’s planning, Yipai Automobile is an important part of its goal of “three leaps and one to new”.
In October 2024, Dongfeng Motor put forward the goal of “three leaps, one to the new”, which refers to the leap of new energy, intelligence and internationalization. “One to the new” means to better coordinate career development and employee development, and push a new east wind forward.
