On June 26, Xpeng Motors announced that its global flagship pure electric MPV Xpeng X9 was launched in the Indonesian market, with a starting price of IDR 990 million (about 437,000 yuan).
At the same time, Xpeng Motors also announced that the right-hand drive version of the Xpeng X9 will be localized in Jakarta in July 2025, marking the official launch of Xpeng Motors’ first overseas localized production project in Indonesia.
Image source: Xpeng Motors
According to data from the Indonesian Automobile Manufacturers Association, Indonesia in 2024New energy vehiclessales increased by more than 43,000 units, a year-on-year increase of 150%. Indonesia plans to produce 400,000 electric vehicles in 2025, increasing to 1 million by 2035. In addition, Indonesia has also introduced a number of policies to support the development of new energy vehicles, which have created broad market opportunities for Chinese new energy vehicle companies such as Xpeng Motors.
As the first production hub of Xpeng’s global layout, the Indonesian base is aimed at the largest automobile market in Southeast Asia. Indonesia is not only the most populous country in the region, but also a core market with annual sales potential of one million units.
Localized production is another important practice of Xpeng’s overseas market development strategy. With the opening of overseas localized production, Xpeng Motors will become the first brand among the new forces to start overseas localized production, which is conducive to Xpeng Motors to quickly respond to local market demand, provide more efficient and customized solutions for Indonesia and other key markets, and promote local intelligenceElectric vehicleThe popularization and application of technology accelerate scientific and technological equality and create a win-win situation.
Xpeng X9 is the first high-end pure electric flagship MPV created by Xpeng Motors, and He Xiaopeng, chairman and CEO of Xpeng Motors, has previously pointed out that Xpeng X9 is confident that it will reach the top of the Asia-Pacific high-end pure electric MPV sales championship in 2025.
According to the plan, in 2025, Xpeng Motors will enter the markets of more than 60 countries and regions around the world, and achieve 50% of overseas market sales in the next 10 years. From January to May, Xpeng Motors ranked first in the overseas sales of China’s new car-making brands in 9 countries, including Ireland, the Netherlands, Denmark, Norway, Finland, Portugal, Belgium, Singapore, and Israel.
