According to Dongfeng Motor Group, Dongfeng Motor’s overall goal in the second half of the year is to challenge 1.88 million automobile sales and sprint to 3 million units throughout the year, of whichNew energy vehiclesReached 1 million units, and 900,000 units were guaranteed by independent new energy.
After handing over the report card of terminal sales of 1.116 million units in the first half of the year, how can Dongfeng Motor achieve its goal in the second half of the year?
Carry the banner independently,New energyis the main line
Under the major changes in the automobile industry unseen in a century, the transformation to new energy has become a key path for traditional car companies to break through the situation and survive. In recent years, Dongfeng Motor has also “spent a lot of money” in the field of new energy, establishing “new brands” such as Lantu and Mengshi. From the perspective of market performance, Dongfeng Motor has achieved remarkable results in the journey of new energy transformation.
In the first half of this year, Dongfeng sold 402,000 new energy vehicles, a year-on-year increase of 6.8%, and the penetration rate reached 36%. Among them, the high-end new energy brand VOYAH performed particularly well, with sales exceeding 10,000 for 4 consecutive months, and in the first half of this year, VOYAH sold 56,128 units, an increase of 85% year-on-year. In addition, Dongfeng’s independent new energy brands such as Dongfeng Mengshi, Dongfeng Yipai, Dongfeng Fengshen, and Dongfeng Nano have begun to make full efforts this year.
If you want to stand out in a highly competitive market, “explosive models” are essential. On June 21, VOYAH FREE+ held a offline ceremony at the digital factory of Wuhan Economic Development Zone. As a blockbuster model of “four years of sharpening a sword”, VOYAH FREE+ will continue to lead the evolution of medium and large smart SUVs to higher standards while meeting the diversified car needs of families in the new era.
Image source: Dongfeng Motor
In addition to VOYAH FREE+, in the second half of this year, another Lantu car “bosom friend” new model is also about to be released, continuing to increase the high-end new energy market.
At present, the overall profitability of Dongfeng Independent New Energy is at a high level in the industry, taking Dongfeng Lantu as an example, it has achieved profitability in the first half of the year.
In the second half of this year, Dongfeng will challenge the annual sales of new energy vehicles to reach the target of 1 million units, of which the annual sales of independent new energy will ensure 900,000 units. To achieve this goal, Dongfeng will also launch 10 new energy products in the second half of the year.
The relevant person in charge of Dongfeng Motor said: “In the second half of the year, we will be guided by user demand, strengthen the construction of our own brand matrix, accelerate the popularization of new energy technology, ensure the high-quality achievement of the target of 3 million vehicles, and contribute to the upgrading of China’s automobile industry.” ”
It is worth noting that Dongfeng Motor has strengthened communication with foreign shareholders, further formed a strategic consensus, promoted the joint venture business to accelerate the electrification transformation, and promoted the successful listing of Dongfeng Nissan N7 with the new model of “Chinese customers, Chinese standards, Chinese parts, and Chinese speed”, injecting strong transformation momentum into the joint venture.
Transform to intelligence, continue to integrate and focus
At present, the automotive industry is in a critical window period of electrification and intelligent transformation, and market competition is fierce. After nearly two years of in-depth adjustment of the auto market, most car companies have clearly realized that China’s automobile industry is moving from the “incremental era” of scale expansion to the “new stage of stock competition” of quality improvement, and resource integration and strategic focus have become the consensus of the industry to break the situation.
In order to seize the opportunity in the fierce competition, major car companies have anchored the three core strategic directions of intelligence, electrification and globalization, and continued to strengthen the competitiveness of the system through deep integration of internal and external resources, the establishment of independent operating entities or the reshaping of the brand matrix.
In this process, the transformation into a technology company has become an inevitable choice for traditional car companies to break through the growth bottleneck – leading companies represented by Dongfeng Motor are accelerating this change through forward-looking layout.
Image source: Dongfeng Motor
Not long ago, on June 26, Dongfeng Motor Group announced that it would establish a new technology company, Yipai Automotive Technology Company, giving it full autonomy to integrate the three major brand resources of Fengshen, Yipai and Nano, and strive for the mainstream of 8-250,000 yuanNew energyMarket.
Some industry insiders said that from a vertical perspective, Yipai Automotive Technology Co., Ltd. is a further upgrade of Dongfeng Motor’s “leap action”. According to the information revealed so far, the specific operation of the new company may begin in July, which will undoubtedly become the core growth engine of Dongfeng Motor’s sprint target in the second half of the year.
In addition, Dongfeng Motor and HuaweiThe strategic cooperation is also continuing to deepen. According to the latest news, the two sides will also cooperate with Dongfeng Motor’s Dongfeng Lantu, Dongfeng Mengshi, Dongfeng Yipai, Dongfeng Nissan and other brands to create an intelligent product matrix covering different market segments and meet the needs of global users, and consider further expanding to the field of commercial vehicles, realize the deep integration of “hard products” and “soft technology”, and jointly build an open and win-win intelligent travel ecosystem.
In order to accelerate the “second half” of intelligence, in April this year, Dongfeng Motor released the “Tianyuan Intelligence” technology brand, built a “one core, two bases and two elements” intelligent technology system, and formed a full-stack technical layout from the underlying architecture to the upper-level application. In June this year, the Hubei Provincial Key Laboratory of Embodied Intelligent Technology led by Dongfeng Motor has been identified, focusing on four major research directions such as automotive embodied perception execution and core algorithms, adding support to Dongfeng’s intelligent strategic layout. Up to now, the L2 penetration rate of Dongfeng’s independent new energy passenger vehicles has exceeded 80%.
It can be seen that in the second half of intelligence, Dongfeng Motor is ready. In the second half of this year, the results of the above series of strategic measures will gradually appear, providing strong support for Dongfeng Motor’s impact on sales targets.