On July 1, SAIC-GM announced its terminal sales data for June, with a total of 48,675 new vehicles sold that month, a year-on-year increase of 7.6%.New energyterminal sales were 7,832 units, a year-on-year increase of 13.2%.
Image source: SAIC-GM
The overall sales of its Buick brand fluctuated in June and the first half of the year, but the performance of some key models was remarkable. The Buick GL8 family has always been a popular model in the MPV market, with terminal sales reaching 10,576 units in June. Judging from the data of the first half of the year, its sales increased by 37.4% year-on-year from January to June, and won the MPV sales championship in the first half of 2025.
With the brand influence accumulated over the years and relatively stable product quality, the Buick GL8 family has a certain number of loyal users in the field of business and family travel. However, with the intensification of competition in the MPV market, many new models are emerging, and the Buick GL8 family is also facing a lot of competitive pressure.
Buick Envision family sold 14,097 units in June. Among them, Envision Plus doubled year-on-year for nine consecutive months, with a year-on-year increase of nearly 200% in the first half of the year, becoming one of the important driving forces for Buick brand sales growth. Envision family models occupy a certain share of the mid-size SUV market with relatively rich configurations and relatively affordable prices. However, the competition in this market segment is extremely fierce, and consumers have higher and higher requirements for vehicle performance, technology configuration, etc., and the Envision family needs to continue to optimize its products to remain competitive.
Buick LaCrosse achieved double month-on-month growth in June, doubling year-on-year from January to June. As a mid-to-high-end sedan of the Buick brand, LaCrosse has a more atmospheric exterior design and a certain sense of luxury in the interior. However, the mid-to-high-end sedan market is also fiercely competitive, not only from joint venture brands, but also from the rise of domestic high-end brands, Buick LaCrosse needs to continuously improve product strength and brand influence to cope with market changes.
As a luxury brand under SAIC-GM, the Cadillac brand achieved double growth in June with its new XT5 and XT4. Cadillac’s new XT5 has attracted some consumers with its tough appearance and strong power performance; The XT4 has a certain market among young consumers with its stylish shape and flexible control. However, the competition in the luxury car market is fierce, and the three major German luxury brands occupy a large market share, and Cadillac needs to increase its efforts in brand building, product innovation, etc., to enhance its market position.
SAIC-GM’s terminal sales growth in June, many of its models have achieved certain results in different market segments, which shows that it has achieved certain results in product research and development, marketing and other aspects. However, the development of the automotive market is changing with each passing day, consumer needs are constantly changing, and SAIC-GM is also facing many challenges. In the future, SAIC-GM needs to continue to pay attention to market dynamics and increase its investment in new energy,Intelligent networkingand other fields to improve the scientific and technological content and environmental performance of products, so as to better adapt to market changes and maintain a stable development trend in the fierce market competition.
