If I incarnate as Li Bin, my heart will be calm, because I know that those anxious souls are those friends who have booked SU7 but have not yet seen it. On the production line of new cars, the birth of each car means a concession to old orders, and Xiaomi has a year of 150,000 unitsCapacityIn response to the flood of 300,000 orders, the pick-up date was like a candle in the wind, swaying and postponed repeatedly. Xiaomi is well versed in this, not wanting to chill the hearts of users, but also needs to pave a smooth path for interests, so it hit it off and decided to come out: those who want to wear SU7 may wish to turn around and embrace the embrace of YU7.
It’s also a piece of cake that hasn’t been baked yet, why not wait for the best, I gladly accept this variation. Therefore, when it comes to YU7’s competitors, how can it be limited to Model Y, SU7 is also an existence that cannot be ignored!
As for the eternal multiple-choice question – “Mom and wife fell into the water together, who will be saved first?” “In contrast, I would rather face this moral dilemma than get involved in the complex rivers and lakes behind the 200,000 orders. The latter not only touches the sensitive nerves of orderers and potential speculators, but also involves Xiaomi’s official, second-hand market, secondary market and even 10,000 kilometers of noodles into the whirlpool. The annual output of 150,000 against 300,000 orders, the extension of the delivery cycle is an indisputable fact, and the waiting from 33 weeks may become a new topic of talk for social networking in the future. When a new friend asks about your zodiac sign, you might as well add another sentence: “My first version of YU7 is also the guardian of a certain zodiac sign.” ”
Don’t laugh at this, let the scalpers on the idle fish smile first. On the one hand, they openly manipulated the transaction, speculating the deposit order of 5,000 yuan to a high level of 20,000, and the orders at the top of the ranking became hard currency; What’s more, at a price ranging from 2,000 to 6,000 yuan, the current car with a “void schedule” is reserved for people to test drive, and the test drive appointments without real cars are actually booming.
Who is willing to spend a lot of money on this opportunity, you ask? Since then, those self-media people who have not won the favor of Xiaomi and missed the YU7 test drive, but are eager to get a piece of the pie in content creation. On the other hand, scalpers play with poor information, Xiaomi announced that it will automatically lock orders after seven days, and even if unlocked orders are ahead, they need to start over. Under this rule, unlocked orders are like fiction, and there is no difference between locking and not locking. In addition, Xiaomi strictly orders that order transfers are limited to immediate family members, and once forged or entrusted to others, legal risks follow. Scalpers can take this opportunity to either break the contract or increase the price, and take a two-pronged approach, and they are happy to do so. The capacity bottleneck is undoubtedly a godsend opportunity for scalpers, and the slower the delivery, the more precious the “futures” in their hands will be.
Look, an illusory car that is still in the concept stage has quietly transformed into a financial derivative. Compared with the blueprint of Xiaomi’s auto ecosystem, I am looking forward to an official trading platform that integrates order futures charts and K-line charts with different delivery dates. Make futures trading more transparent and keep black-hearted scalpers away from the pure world of rice noodles. Of course, don’t be in a hurry to be sad yet, let other car companies taste the bitterness first. The sales team of NIO and Zeekr stayed up almost all night and called the hesitant customer: “Big brother, don’t refund, we will cover the deposit difference!” ”
The last time I encountered such a “intimate” consumption inducement was under the neon lights of the orangutan bunker, and the marketer said sweetly: “I will pay the deposit for you, come to open the card, my sisters will play with you, and the champagne is enough!” “Therefore, some people compare Xiaomi to the catfish of the car circle, and I think so. You see, NIO, now it is so active in making up for the difference, if you knew today, why bother in the first place?
(Li Bin took a sip of Manner coffee and smiled indifferently: “NIO, price reduction? Inexistent. ”）
If you don’t cry or laugh, what else can you do? Only bear the infamy! May I ask, what is Xiaomi’s core competitiveness? Cost-effective? Who is it compared to? Which battery does YU7 use? What is the power of the motor? Front-wheel drive, rear-wheel drive or four-wheel drive? Chassis tuning for comfort or sport? You are a person who has passed the test after several twists and turns, what does it have to do with you?
What did you say?
“Rebus is mighty!” “This color scheme is amazing!” “The circle of friends is posting orders, wouldn’t it be a turtle if I don’t buy it?”
Li Bin, Li Bin, look, this prosperous era is as you wish, but unfortunately, it is the rice noodles who are reveling. Many people buy it, just like they rushed to buy salt and banlan root, but they were coerced by the atmosphere. Thanks to Xiaomi, so that car editors no longer have to worry about this week’s topic selection. Everyone is hotly discussing orders, resale, and delivery, but ignoring the car itself. Just like the portraits in the auction house, the bidders compete for portraits, they only care about how much they can make from changing hands, and it doesn’t matter whether the author is Leonardo da Vinci or Van Gogh.
At some point next year, when YU7 owners finally welcome their cars, they will face new choices:
“Should we convert the YU7 order to a new model for Xiaomi?”
