“I hope Xpeng can achieve stability and long-term development in 2025.” After experiencing “headwinds” in 2024, He Xiaopeng, chairman and CEO of Xpeng Motors, put forward his hopes for 2025 at the beginning of the year. Nowadays, judging from the sales of Xpeng Motors in the first half of the year, what it will achieve in 2025 is not only “steady and far-reaching”, but to be precise, it is called “riding the wind and waves”.
Gasgoo learned that among all the new car-making forces, only two still maintained rapid growth in the first half of this year, and Xpeng Motors was one of them (the other was Leapmotor). In the first half of this year, Xpeng Motors delivered a total of 197189 new vehicles, exceeding the annual delivery volume in 2024 and completing half of the annual target for 2025.
Previously, Xpeng Motors has planned three growth routes, namely the integration of AI and automobiles, the global market, and the deep integration of embodied intelligent humanoid robots and the automotive industry. So, will Xpeng Motors’ growth rate be maintained?
197,200 units, which has exceeded last year’s annual deliveries
In the highly competitive new car-making forces, growth rate is a key indicator to measure the vitality of enterprise development and market competitiveness. In the first half of this year, many new car-making forces rose and fell in the wave of the market, while Xpeng Motors and Leapmotor still maintained a rapid growth trend, like two clippers moving forward bravely in the waves.
According to the sales data just released, Xpeng Motors delivered a total of 34,611 new cars in June, a year-on-year increase of 224%, and delivered more than 30,000 units for eight consecutive months; In the second quarter, Xpeng Motors delivered a total of 103181 new cars, setting a new record high in a single quarter.
Image source: Xpeng Motors
Previously, He Xiaopeng said on the earnings call in March 2025 that Xpeng Motors’ sales target for 2025 was set at more than 380,000 units, which more than doubled compared to 2024 Now, Xpeng Motors has successfully completed its semi-annual KPIs.
It is worth noting that judging from the current hot-selling products of Xpeng Motors in the market, the success of the current model is not a flash in the pan.
For example, Xpeng X9 delivered 7,451 units in the second quarter, a year-on-year increase of 41%, and the 2025 Xpeng X9 has been the sales champion of pure electric MPVs for two consecutive months since its launch; Xpeng P7+ has delivered more than 62,000 vehicles, becoming the sales champion of 15-200,000 medium and large pure electric cars for 7 consecutive months; Xpeng MONA M03 MaxNew cars are launchedThat is, delivery, the proportion of orders is stable at more than 80%. Xpeng MONA has delivered more than 10,000 units for 10 consecutive months since its launch; The Xpeng G6 delivered 8,700 units in June, and has been selling well since its launch with its standard AI intelligent assisted driving and 5C supercharged AI battery and other leapfrog product configurations.
It is undeniable that Xpeng Motors seems to have opened up the second vein of Ren Du in 2025.
At the beginning of this year, He Xiaopeng told the process of Xiaopeng Motors from small victories to despair troughs and then back to good times, and he himself spent two years learning how to “be CEO”. At that time, He Xiaopeng, who revealed his journey, not only made the internal changes of Xiaopeng Motors public, but also let the public see a more three-dimensional He Xiaopeng.
In the eyes of the outside world, among the three car companies of “Wei Xiaoli”, Xpeng Motors is put on the scale of heavy technology. However, He Xiaopeng mentioned at that time that technology is important, but at the application level, the thinking and awareness of the product determine whether it can meet the needs of users and whether users pay for it.
The core of Xpeng Motors’ growth momentum in the next few quarters lies in the continuous launch of new products. In fact, in terms of product rhythm, Xpeng plans to launch new or facelifted models every quarter of 2025.
“Starting from the second half of the year, Xpeng will start cross-era intelligent computing power from G7, and launch super-electric power at the end of the year, I believe we will continue to create new achievements.” When announcing the sales data for the first half of the year, He Xiaopeng said.
The Xpeng G7 will be released on July 3. This is positioned as a medium-sized AI smart family SUV, equipped with 3 “Chinese cores”, with an effective computing power of more than 2200 TOPS, so that the computing power of the car reaches the L3 level, and the competing models are Tesla Model Y, Xiaomi YU7, etc.
“Be fine, do less, make differences, and be global.” This is the core strategy of Xpeng Motors in terms of products in the next three years. According to the plan, in the third quarter, two new models, Xpeng G7 and Xpeng P7, will begin to be delivered and released. In the fourth quarter, Xpeng will also launch a new range extender model to further enrich the product matrix and meet the needs of different consumers.
Will you be a dark horse again, or will you inevitably reach the top?
“If you encounter setbacks and tribulations at this moment, then don’t worry, fate wants to take you to higher places.” Looking back on the past, Xpeng Motors is a true portrayal of this sentence.
In 2021, Xpeng sold 98,000 new cars throughout the year, becoming the sales champion of domestic new forces that year, and Xpeng P7 achieved a double harvest in sales and word of mouth. That was the glorious moment of Xpeng Motors, when NIO and Ideal were still following. However, the competition in the market is cruel and changeable, and Xpeng’s product strength advantage has not been continued in the following two years: in 2022, the Xpeng G9 failed to go public, the Xpeng Motors brand was blocked, and the company fell into a trough; In 2023, the sales of the G6, which Xpeng had high hopes for, fell short of expectations after its launch, and the management underwent several adjustments.
Until entering 2024, Xpeng achieved a sales turnaround in the second half of the year with two new cars, MONA M03 and P7+, with a cumulative increase of about 20 percentage points in one year, and the cooperation with Volkswagen was also deepened.
In this process, Xpeng Motors and even He Xiaopeng have undergone a transformation. atNew energy vehiclesIn this transformation of the industry, how to go from “living” to “living better” is the soul question faced by the new car-making forces every year. For Xpeng Motors, it is also facing intensified competition from new power manufacturers.
Just before the release of the Xpeng G7, He Xiaopeng had a friendly interaction with Lei Jun, the founder of Xiaomi Auto, with the help of the Xiaomi YU7, which was launched earlier.
With Xiaomi’s strong brand influence and technological strength, Xiaomi YU7 attracted the attention of many consumers as soon as it was launched, with a total of 200,000 units in 3 minutes and a total of 289,000 units within 1 hour. Some institutions believe that if there is noneCapacityIt is expected that the monthly sales of YU7 will reach 6-80,000 units, which will greatly improve the profit margin visibility of Xiaomi’s electric vehicles.
As a direct competitor, Xpeng Motors’ subsequent mid-size SUV G7 was under obvious pressure. At present, the pre-sale price of the G7 is 235,800 yuan (Max/Ultra dual version), but the agency believes that in order to cope with the strong competition of YU7, the final price of the Xpeng G7 may drop to the range of 210,000 yuan. The agency pointed out that Xiaomi’s ecological advantages and cost control capabilities are reshaping the market rules in the price band of 20-300,000 yuan.
Image source: Xpeng Motors
In addition, Li Auto’s first pure electric SUV, the Li i8, will also be released in July, positioning it as a three-row and six-seat pure electric SUV, while the ideal i6 will be released in September. It is reported that the ideal i8 and ideal i6 have unique advantages in terms of battery life and space, which pose a big threat to Xpeng Motors. The Ledao L90, which will be pre-sold in early July, pursues the ultimate in space and energy consumption, and realizes the space freedom of “three rows of comfortable sleep and double the luggage”.
The knockout round of the automobile industry continues to begin, and the market competition in the next few years will be extremely fierce. Market demand is diversified, and car companies need to occupy a place in the market by digging deep into market segment needs and launching targeted products and services to meet the needs of specific consumer groups.
However, in this fierce competition, the only way to gain a firm foothold in the market is to continuously improve its own strength. Nowadays, Xpeng Motors has the ability to turn explosive models from accidental to inevitable, and the current achievements may not be the historical reproduction of dark horses, but the inevitable comeback to the top.
The best rise window, Missed it?
RecentlyNew energyThe car market has ushered in unprecedented development opportunities, and more and more traditional car companies are actively turning to the field of new energy. In the first quarter of 2025, BYD, Geely, SAIC, and Changan occupy the top four positions in the overall ranking of new energy vehicles, and they occupy an important position in the new energy vehicle market with their deep technology accumulation, perfect industrial chain and extensive market channels.
Traditional car companies have rich experience and resources in technology research and development, manufacturing, brand building, etc., and their participation has made the competition in the new energy vehicle market more intense.
In addition, joint venture brands such as Toyota, Honda, and Volkswagen are also accelerating their launch, relying on their brand influence and customer base accumulated in the fuel vehicle market to directly impact the new power market.
Although Xpeng Motors has certain advantages in the new car-making forces, it still faces many challenges in the competition with traditional car companies and joint venture brands. It needs to continuously improve in terms of technological innovation, product quality, brand building, etc., in order to stand out in the fierce market competition.
The development of the market is dynamic, and Xpeng Motors needs to keenly capture market changes and adjust its strategy in a timely manner in order to seize development opportunities.
As early as the first week of 2025, when Xpeng Motors briefly topped the top, He Xiaopeng said that Xpeng Motors was just a small win. “A small win is better than death, but it’s not enough.” In He Xiaopeng’s view, “the first place in the new car-making force is at least 15,000 units/week.” If we can sell 1 million units in the next year, it will be a life-and-death line. ”
Image source: Xpeng Motors
In the new energy vehicle market, there are always people who are growing, but there are also people who are dying.
In August 2024, He Xiaopeng was in a live broadcastforecastThe bloody competition in China’s automotive industry will continue until at least 2026 and 2027. In an internal letter at the beginning of the year, He Xiaopeng also said that the ultimate cost control and homogenization of configuration will trigger more fierce competition, and the price war will even ignite from January, and 2025 to 2027 is the knockout stage of the automotive industry.
Focusing on itself rather than the market, Xpeng Motors has found the direction for itself in the future in the fierce competition.
In the past two years, Xpeng Motors has made it clear what it wants to do: globalization, half of the sales come from overseas, and half of the sales come from China; AI-driven, not just autonomous driving; Do a good job in cars, not only cars, but also travel (including flying cars); The product price band has expanded from 200,000-500,000 to 100,000-500,000.
With the continuous advancement of technology, the technical and supply chain thresholds of new energy vehicles have gradually increased.
The development of battery technology, intelligent driving and other fields is changing with each passing day, and new forces need to invest a lot of money and resources in R&D and innovation to keep up with the development of the industry. At the same time, a stable supply chain is essential to ensure production and delivery. Some new forces may find it difficult to compete with competitors in the later stage due to the lack of strong technology research and development capabilities and a stable supply chain system in the early stage.
Xpeng Motors’ good performance in the off-season stage in the first quarter has shown the comprehensive improvement of its systematization capabilities in products, marketing, technology and operation.
When will the three growth curves be relayed?
In the previous Q1 earnings call, Xpeng Motors announced the company’s three growth curves, which are like three sharp swords, pointing out the direction for the future development of Xpeng Motors. At present, the three growth curves planned by Xpeng Motors have a foothold.
The first growth curve is the convergence of AI and automobiles. In the era of intelligence, AI technology has become an important driving force for the development of the automotive industry. Xpeng Motors has a deep accumulation in the research and development and application of AI technology, and through the deep integration of AI technology with automobiles, it can improve the intelligence level of automobiles and bring consumers a more convenient, safe and comfortable driving experience.
Automobiles are the pioneer of the specific application of AI in Xpeng Motors, and the Xpeng G7, which was launched in July, is officially called “the world’s first super AI car with L3 computing power”. Previously, on June 5, Xpeng Motors and Huawei Intelligent Vehicle Solutions released the in-vehicle AR-HUD – “Chasing Light Panorama” head-up display, which is the world’s first HUD solution that truly integrates AI intelligent driving, with the goal of creating the world’s best AR-HUD.
The second growth curve is from China to the global market. With the rapid development of the global new energy vehicle market, overseas markets contain huge potential. Xpeng Motors expects its overseas business to expand rapidly in the next three years, becoming an important driver of the company’s sales and profit growth. To achieve this goal, Xpeng Motors needs to overcome many challenges such as cultural differences, market rules, and technical standards. It requires an in-depth understanding of the needs and characteristics of overseas markets, formulating targeted market strategies, and strengthening brand building and marketing in order to succeed in overseas markets.
On June 19, Xpeng Motors officially launched its flagship model Xpeng X9 in Indonesia, and announced that the right-hand drive version of the X9 will be put into production locally in July this year, and localized production in Indonesia will become a key step in Xpeng’s global strategy. As of June this year, Xpeng Motors has entered more than 40 countries and regions around the world. From the perspective of market distribution, from January to May this year, Xpeng Motors ranked first in the overseas sales of new power brands in Ireland, the Netherlands, Denmark, Norway, Finland, Portugal, Belgium, Singapore, and Israel.
Image source: Xpeng Motors
The third growth curve is embodied humanoid robots and deeper integration with the automotive industry. Embodied humanoid robots are a hot topic in the field of science and technology in recent years, and they have broad application prospects. Xpeng Motors combines embodied humanoid robots with the automotive industry, which can bring new changes to the research and development, production, and sales of automobiles. For example, embodied humanoid robots can perform automated operations on automotive production lines, improving production efficiency and quality; In the sales process, it can provide consumers with more personalized services and enhance their car buying experience.
The development of the three growth curves has not been smooth sailing. In terms of AI and automotive integration, although Xpeng Motors has achieved certain results, in order to achieve a higher level of intelligence, it is necessary to continuously increase R&D investment and break through technical bottlenecks. In terms of overseas market expansion, Xpeng Motors needs to face fierce international competition and a complex market environment. In terms of the integration of embodied humanoid robots and the automotive industry, it is still in the exploratory stage, and many problems such as technology, cost, and application scenarios need to be solved.
Epilogue:“I expect that the core of 2025 is to be stable and far-reaching, 2026 to be profitable in scale, and global development in 2027.” This is the outlook He Xiaopeng has made. Xpeng Motors experienced the darkest moment in the first half of 2024 and broke historical records four times in a row in the second half of the year. Looking forward to the middle of 2025, Xpeng is confident that it will achieve its growth target of more than doubling its annual sales, and is confident that it will make profits in the fourth quarter as planned and achieve full-scale free cash flow throughout the year. In the fierce market competition, Xpeng Motors has embarked on a route of its own. At this moment, Xpeng Motors is ready to go.
